How we work
From the current mess to something you can run
Software and AI follow one path. A physical product follows another. Both start with what is already happening, not with a deck about what could happen.
Software and AI
The same four steps sit on every productized solution. A chatbot, a CRM or a dashboard does not get a different process because the sticker price changed.
Map the workflow
We start from how the work actually happens today - the spreadsheets, inboxes and systems involved - and agree what a first useful version has to do.
Agree the scope
You get a written outline of what is in, what is later, and a price that matches that scope. Nothing is assumed.
Build and review
We build in short cycles you can see. Your team uses the draft against real work so the next pass is based on use, not a slide.
Launch and hand over
We release it, migrate what you need, and hand over the code, access and documentation. Support afterwards is optional, not a lock-in.
Typical starting points: AI chatbot, spreadsheet to CRM, custom software.
Products you can hold
A mascot, a suitcase, a bottle, a drip tray or a lock is judged on the printed or moulded piece. The process is built around that, not around a render review.
Measure and model
We start from the part, the machine, or the drawing - not from a pretty render. Wall thickness, joints, draft and the process that will actually make it are decided here.
Print or tool a first article
A first print, a batch of replacements, or a DFM pack for a contractor. You hold something, or you have a file a factory can price, before anyone talks about volume.
Fit and revise
The first article goes on the machine or in the hand. We change what does not fit. A suitcase, a bottle, a lock or a two-metre mascot is judged on that fit, not on the screenshot.
Batch or manufacture
When the piece is right we print the batch, or we hand the pack to the moulder or the contractor. You keep the models. Support afterwards is optional.
See product engineering, the DICEE mascot, or when 3D printing is the right next step.
How we stay honest
You own the work
Source code, CAD, documentation and access are handed over. There is no licence that rises every time you hire, and no lock-in to stay on our hosting.
The price matches a written scope
Featured solutions list a starting price. Everything else is quoted after we see the workflow or the part. Nothing is assumed into the number.
We will say no
If a packaged tool already fits, or if the brief needs a certification we do not hold, we say so. A bad fit costs more later than an honest refusal now.
NDA first when it has to be
Several clients on this site are unnamed because the contract says so. We can sign before you send the drawing, the data or the process.
Common questions
Do you work fixed-price or time and materials?
A contained first version is usually a fixed price against a written scope. Open research, a moving brief or a long integration is scoped as stages so the number you approve still means something.
Who does the work?
The same Dubai team that writes the estimate. Software, AI and product engineering sit in one place so a chatbot, a dashboard and a printed part do not bounce between vendors.
What if we only need advice?
That is a consulting engagement: architecture, build versus buy, or a delivery plan. It uses the same first conversation. See the consulting page if the decision is the product.
How do we start?
Send the outline on the contact page. We come back with questions and a view of scope. You do not need a brief deck.